What Could You Do With Vehicle Population By State, Year, Make And Model?

10/10/2016
Rich Barsamian

Data driven decisions just got easier! A few years ago I became the Chairman of SEMA’s Motorsports Parts Manufacturer’s Council (MPMC). As Chair I set some goals that I am grateful to have achieved with the group. I presented one last year at the SEMA Council Summit and all of the Councils and Networks agreed it would truly benefit the industry and supported the initiative I presented. It’s called the Vehicles in Operation or VIO Program.

My idea for this program was simple, if SEMA could provide the year/make/model vehicle population by State; it would benefit so many types of businesses in our industry that may not be able to afford to buy this data directly. SEMA has done it and it is a free benefit to SEMA Members!

By having the Vehicles in Operation data by State, Year, Make, and Model the following benefits could be realized by our industry in many ways. Think about how this applies to you and your business model. Here are just a few benefits:

Manufacturers: 

1.      R&D/New Product Development: Would know what vehicles to R&D and make product for.

2.      Distribution: Which Distributors to target with specific product.

3.      Advertising/Marketing: How to Advertise and Market specific products.

4.      Technical Product Training: Identify which Distributors need specific product training.

 

Distributors/WD:

1.      Product Inventory: What product to stock by location.

2.      Sales: Which Jobbers, e-Tailers, Retailers, Installers, Body Shops etc. to sell specific product to.

3.      Advertising/Marketing: How to Advertise and Market specific products.

4.      Technical Product Training: Identify Customers and Employees specific needs for product training.

 

Jobbers/E-tailers/Retailers/Installers:

1.      Product Inventory: What products to stock. They can even drill down further and run it by their local Zip Code!

2.      Sales: Which consumers to sell specific product to.

3.      Advertising/Marketing: How to Advertise and Market specific products.

4.      Technical Product Training: Identify Consumers and Employees specific needs for product training.

 

Sales Reps:

1.      Sales: Identify which Accounts to target for specific products.

2.      Product Inventory: Identify what product to recommend to the Accounts they call on.

3.      Advertising/Marketing: How to Advertise and Market specific products thru Accounts.

4.      Technical Product Training: Which Accounts will need specific product training.